29 March, 2019
Alexandra Palace branding created by design studio Lovers
Ally Pally (as it’s fondly known to Londoners) has been a multi-recreational Mecca since 1875. But without a coherent brand identity to champion its historic and contemporary significance, the palace’s efforts were feeling fragmented. Lovers stepped in to help the brand reclaim its cherished place in the hearts of audiences.
THE BRAND ESSENCE – No London cultural centre contains as much eclecticism as Ally Pally; music stages, sporting arenas, skate park, theatre, boating lake and 196 acres of parkland. Our ‘pleasure dome simplicity’ logo seeks to put a lid on it all, along with a colour palette that celebrates breadth.
Ally Pally’s new brand voice channels a colourful cast of characters from its past and present, borrowing vocal techniques from BBC pioneers, Victorian daredevils and other dreamers. We jotted the recipes in a pocket book for easy reference by the palace’s brand team.
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