8 February, 2016
Biju Bubble Tea Room’s founder saw an opportunity to create a fresher, healthier bubble tea: brewing every tea fresh, using milk not creamer and ditching the artificial additives. His research led to drinks that are (literally) bursting with flavour and far fresher than those of many competitors.
ico Design, a creative studio based in London developed a name and identity that captures this freshness of this product, appealing to a more discerning audience yet also acknowledging that it’s a fun experience. Biju is open in Soho, with a beautiful store interior – designed by Gundry and Ducker – which echoes the brand seamlessly, creating a bright, open social space. Social media has seen celebrities and bloggers rave about Biju’s teas, driving up traffic at their first location.
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