13 September, 2017
The Campus brand, created by London based MultiAdaptor is a reflection of their vibrant international community of entrepreneurs, united by a shared belief that startups can change the world.
The ‘frame’ represents the physical spaces at each of the six global cities: a constant presence that underpins the vast array of events, programmes and services that they provides.
Located in London, Madrid, Warsaw, Tel-Aviv, Seoul, and São Paulo, Campus is Google’s global network of co-working and event spaces. It’s where like-minded people come together to connect, learn, solve big challenges and build businesses. They have over 80,000 members who have gone on to raise more than £128M and create more than 3,600 jobs.
To drive memberships and event attendances from high quality entrepreneurs, Google needed to refresh the Campus brand worldwide from top to bottom, and redefine its voice in the world.