16 March, 2016
Coffee & Co. is a new coffee shop and canteen concept onboard the MS Silja Serenade, a cruiseferry which connects Helsinki to Stockholm via Mariehamn.
The branding was created by Helsinki based Bond Agency, who created a personal feel to the brand whilst maintaining the modern look you’d expect from a coffee shop. With it’s urban and industrial-style furnishings Coffee & Co. serves the usual things you’d expect; fresh coffee (obviously), cold drinks and freshly prepared savory and sweet snacks .
The aim of the project was to create a friendly and straightforward identity, comfortable for onboard passengers of all ages. The script typography underlines the casual feeling and communicates the selection of offered products.
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