13 November, 2016
Courmayeur is a town and comune in northern Italy, in the autonomous region of Aosta Valley. At an elevation of 1,224 m (4,016 ft) above sea level, it is located at the foot of the southern side of Mont Blanc, at 4,810 m (15,781 ft) the highest point in the Alps and western Europe (see Seven Summits), and is crossed by the Dora Baltea. Courmayeur shares administration of Mont Blanc with its neighboring commune of Saint-Gervais-les-Bains in France, and is consequently able to claim the title of highest commune in Italy. Courmayeur also shares access to the famous glacial ski run of the Vallée Blanche with another French town, Chamonix, which sits at the opposite, northern, side of the Mont Blanc massif.
Interbrand (Milan, Italy office) “The logotype features a dynamic and unusual custom lettering with a clear footprint, inspired by the Italian profile view of the Mont Blanc. The typeface family Quadraat by Fred Smeijers, with its warm, slightly classic and expressive look, was chosen to support the visual system. The fresh and vibrant color palette, inspired by nature, aims to appeal to a young target. Some details, such as the icons and a texture based on level lines of the area, enrich the system adding to the creation of applications and merchandising.”
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