28 October, 2016
Established in 2003, FLOR is a designer, manufacturer, and retailer of modular rugs, offering a wide variety of colours and textures in 20-inch tiles. The company places emphasis on its sustainability and impact on the environment by manufacturing in energy-efficient facilities and offering a recycling program for its tiles. FLOR has 20 retail stores around the U.S., from San Francisco to New York, as well as presence in Costa Rica, Guatemala, and Mexico. Recently FLOR introduced a new identity designed by Chicago, IL-based Firebelly.
“There’s a reason FLOR has such a fervent cult following; they put real time into developing relationships with all who walk into their space to ensure that each customer ends up with exactly what they want. From seasonal catalogs and event invites to business and thank you cards, every piece of print collateral helps connect people to the brand and reinforce their love for FLOR.
We developed a robust system of thoroughly modern, modular elements, including a broad, beautiful palette of brand colours and undertones, grid-based system of custom marks and suite of icons that captures the clever simplicity of FLOR’s product and process. With both a print and interactive digital brand guide, we provided in-depth instructions for using and combining elements in unique configurations, so every piece feels personal, colourful and undeniably FLOR.”
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