16 January, 2016
Fort Point Beer Company visual identity was created by Manual, a design and branding studio based in San Francisco.
Fort Point is San Francisco’s fastest growing craft brewery, Fort Point creates balanced, thoughtful beers that reference traditional styles, but are by no means bound to them.
The brewery resides in a historic Presidio building that was formerly used as an Army motor pool. Their iconic location—close to both the Golden Gate Bridge and the Fort Point National Historic Site—provided inspiration for a modular, illustrative brand identity. In packaging, the illustration incorporates elements of city landmarks and Bay Area culture to create a unique and authentic sense of place.
The result is a brand that locals can identify with and, as Fort Point grows and becomes available throughout the nation, can be regarded as the new San Francisco craft beer.
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