2 July, 2016
Latina TV is a Peruvian television network. In 2014 the network changed it’s name from Frecuencia Latina to Latina, and the brand has recently undergone a transformation by Lima based agency Brand Lab. They’ve created a dynamic logo that is able to change depending on the content of the programs it’s airing. The strong contrasting colour palette and fun variations gives the brand a lot of personality allowing Latina TV to stand out from the other Peruvian Networks.
Unfortunately, from further investigation of the TV network, the energetic brand doesn’t continue onto the website. Which instead feels corporate lacking any of the energy of the new creatives. That being said, take nothing away from Brand Lab who have created an impactful and versatile piece of branding… Over to Latina’s dev team now.
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