21 April, 2016
O Street is a design and direction studio based in Glasgow and London. They’ve recently redesigned their branding using road lines, an often overlooked craft that we see everyday, but would rarely stop to take notice.
You might remember this video from 2014 of a couple of road liners in London executing perfectly the word “BUS STOP”. That video got a lot of views and now we have this identity that has taken it to the next level in terms of not just mimicking the style and aesthetic of roadline typography but going through the trouble of locating an actual crew and convincing them to draw an entire alphabet. There is nothing more original than going to the source and O Street has taken the road less traveled to get there.
In application, the best touch is the use of thermography to capture the rubbery texture of paint and give it a raised tactility. The yellow accents are the perfectc colour to add another element of streets/roads to the identity and all the typography and layouts are very well considered and elegant, so the grungy type doesn’t just feel like a 1990s album cover.
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