15 June, 2016
Personal Group is an employee benefits and financial services company based in the UK who have recently unveiled their new identity created by London based SomeOne.
“SomeOne developed branding based on a smiling face together with a positive golden yellow palette. Yellow is not only the most attention grabbing colour, but is also the colour most associated with happiness.
Lee Davies, SomeOne Design Director says “We knew that if we were going to recommend a smiling face, it had to be something a bit special. When we pointed out how a nose is formed from the lower case ‘g’, no one on the client side had spotted it straight away — much like the hidden arrow in the FedEx wordmark — so it was an added and pleasant surprise. It gives the ‘PG’ a more personal face.”
The smile becomes an integral part of the brand world for PG, appearing also in the word mark for Hapi, PG’s engagement platform and as an ownable element in the extensive icon library for the different services.”
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