1 November, 2016
Tropico’s new branding has been created by Brazilian designer Carlos Bauer. Tropico is an audiovisual production company that approaches issues of contemporary society and social engagement in their productions for web, television and cinema.
“With a few years of experience and having found their vocation, they asked us to design a brand to communicate they way of being. We started with a co-creation session where we could understand the company holistically and define 3 drivers to guide and inspire the project: trans, embrace and voices.
Trough research and sketches we find the solution by noting that the tropics regulate the atmospheric circulation on the globe. We designed a synthetic logo as a starting point for the brand narrative plus a modular and dynamic graphism inspired by the wind. Thus, the visual identity is a metaphor for the flow of ideas, lightness and involvement that positions Trópico as an agent of dialogue and change.”
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