24 November, 2017
Ugly Drinks is the UK’s first unsweetened, 100% natural, fruit-flavoured sparkling water.
“No unobtainable lifestyles. No convertibles. No ridiculous promises. Just the way we like it. Because with no sugar, no sweetener and absolutely nothing artificial in it, ugly’s actually kind of beautiful.
Water. Bubbles. Fruit. Can.
And that’s it. so can the other cans, because we’re crushing it. It’s time to get real. It’s time to get ugly.”
New logo and packaging designed by the London office of Jones Knowles Ritchie
“Millennial consumers today are looking for transparent and authentic brands, which can be hard to find within the soft drink sector.
“They are already moving away from traditional sodas and carbonated soft drinks, but they struggle to find alternative brands that really communicate with them.
“With no sugar, no sweetener, no calories, and no artificial ingredients, Ugly Flavoured Sparkling Water provides that perfect ice cold can moment without the guilt.”