Vocation Brewery

Vocation Brewery has some new packaging for a new craft lager range designed by consultancy Robot Foot.

The packaging design includes a “clean” white background, interrupted by “bright neon flashes” of spray-can paint effects, says Robot Food. These colours have been used to differentiate between the three products in the range: Pure Pilsner, Yakima Pilsner and Dirty Pilsner.

The new range aims to put craft lager “back in the spotlight”, after the recent interest in specialist and craft ales has taken precedence, says the consultancy.

Vocation Brewery branding 2017

Vocation Brewery branding 2017

Lager has been out of the spotlight for a while, but discerning drinkers are beginning to appreciate the subtle complexities of pilsner. Having positioned, named and created the Vocation brand and original line-up in 2015, We took the same rebellious and irreverent approach for the lager, choosing ‘crisp and fresh’ as our design strategy.

Vocation Brewery branding 2017

Vocation Brewery branding 2017

Vocation Brewery branding 2017

Vocation Brewery branding 2017

Vocation Brewery branding 2017

Vocation Brewery branding 2017

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