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Atlantic Theater Branding by Pentagram
A campaign for the influential performing arts group recasts its brand identity with an eye-catching neon gradient.
Since introducing a new brand identity for Atlantic Theater Companyin 2015, Pentagram has worked with Atlantic to refresh the identity with a new color palette each season. In this season’s campaign, a black and white color palette is activated by a vibrant gradient from pink to yellow, boldly announcing the influential performing arts group, along with a mix of found imagery, montages and photo illustrations. The brochure announces upcoming productions, kids programming, and educational opportunities at Atlantic, while further extending its eye-catching identity.
“In this season’s campaign, a black and white color palette is activated by a vibrant gradient from pink to yellow, boldly announcing the influential performing arts group.”
