F32

f32 (Los Angeles) is a highly respected trend-watching company with a reputation for finding the next artists and brands that will shape the world’s culture. The name is drawn from the setting on a camera that offers the greatest depth of field, while the identity’s subtle play of colours and finishes pay tribute to their refined, highly contemporary aesthetic. This identity was created by Toronto based agency Blok Design.

Blok have created a delicately crafted logo who’s weights of the ‘f’ and the ’32’ compliment each other perfectly. The typeface used creates the professional and contemporary look appropriate for F32. Together with the simplicity of the colour palette this identity fits brilliantly with their predominantly photographic web content.