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Little Italy is an all-day Italian dining food destination in Amman, Jordan, that houses a cafe, gelateria, restaurant, and pizzeria. Designed by London-based Here Design, the identity references Italian gelaterias and salumerias with a lovely script logo that is visually ready to be made into a neon sign. The signature “Little” is accompanied by equally lovely sans serif typography and a range of ornate seals for each of the location’s offerings. Although minimal, the applications and signage are decadently ornate with a great concoction of elements layered on top and around each other, all in a basic palette of blue, red, and white.
